If you have a small business, this is not news: running a small business often feels like being in a never-ending game of tug-of-war, with yourself. One rope is labeled “Client Work” and the other “Business Growth,” and most days, we find ourselves pulling hardest for the people we serve.
Because we care.
We want to do right by our clients.
It feels like the most immediate thing that matters.
And that’s beautiful—but it’s also exactly where many of us get stuck.
Client Work Comes First…
If you’re anything like me, you probably built your business around something you love to do and supporting clients lights you up. So it makes sense that the majority of your time is spent serving clients, creating deliverables, and answering emails. That work is rewarding and it pays the bills.
But here’s the hard truth: if you spend all your time working in your business, you leave very little energy to work on it.
I know! Working on your business can feel like a luxury. It’s rarely urgent. It’s not directly revenue-generating. And it can feel uncomfortable, self indulgent even. Visibility work like PR, pitching media, applying for features, building brand presence takes a different kind of focus. A different kind of bravery. And it often gets bumped to “someday” status while we pour ourselves into client work that feels more immediate.
But “someday” isn’t a business strategy.
Visibility Isn’t Optional—It’s Fuel
If you want to keep your business sustainable, profitable, and evolving, you need visibility.
Not vanity metrics.
Not likes for the sake of likes.
You need real, consistent awareness, the kind that helps ideal clients find you before they’re ready to buy. The kind that builds trust and credibility so you’re not constantly stuck in hustle mode, chasing the next lead.
Spoiler. That visibility doesn’t just happen. It requires time, intention, and a plan.
So how do you make space for that in a business that already feels full to the brim?
Here’s What’s Working for Me (and My Clients):
1. Time Block Like a CEO
Treat visibility work the same way you treat client deadlines. Block off non-negotiable time in your calendar, weekly or bi-weekly, to work on PR tasks, content, or growth projects. Don’t wait until you “find” time. Make it.
2. Set Clear Boundaries
If your calendar is wall-to-wall with client meetings, it’s time to re-evaluate. Give yourself permission to hold sacred space for CEO tasks. That might mean saying no to extra projects or building in a “Public Relations pitch day” every month.
3. Join an Accountability Group
There’s magic in not doing it alone. That’s why I created the PR Accountability Club, a space for small business owners who want to build their visibility but struggle to stay consistent or motivated.
It all starts with a Power Hour, a 60-minute PR coaching session where we:
- Map your visibility goals
- Spot quick wins and low-lift opportunities
- Build a custom action plan
- Brainstorm smart pitch angles, media contacts, and collab ideas
You’ll leave that hour knowing exactly what to do next to show up in the spotlight—and you’ll have ongoing accountability and support to follow through.
If you’re aiming to boost visibility before the holidays, now is the time.
Here’s Your Next Step
If this post hit home and you’re ready to stop putting visibility on the back burner, book your Power Hour. Let’s turn that “someday” list into an actual plan and get your name out there on purpose.
Your client work matters, of course, but so does your growth. Your future clients can’t hire you if they don’t know you exist and don’t know what you can offer them.
Let’s change that.Book a PR Power Hour today and let’s chat about a plan to get you working on your business while acing the work you’re doing in your business.
