Adera Angelucci has a unique kind of energy that drew me in right away.
Seconds into our first Zoom call, I knew there was chemistry. No small talk, no bullshit, straight to the good stuff. We jumped right into connection, visibility, energy, and what it means to share your voice in a way that feels human, not forced.
Adera is an award-winning host, bestselling author, experiential leadership speaker, facilitator and emcee, but my favourite thing about her is much stronger than any title, she is a people person.
She has a way of reigniting energy, courage and possibility in people, teams and organizations. Through powerful storytelling, humour, authentic connection and interactive experiences, Adera helps audiences reconnect with what makes them feel fully alive, engaged and inspired.
In our conversation, we talked about connection, moving away from an overreliance on social media, and finding different ways to share our energy, ideas and information with the world.
If you want the energy live, join me and Adera on July 14 for Be Seen: How to Share Your Story & Build Visibility Beyond Social Media In the meantime, here are Adera’s thoughts on doing the things that light you up.
I Dare Ya
At the Female Forward event in June where Jenn was the speaker, there was an opportunity to jump into a hot seat, and before I had time to overthink it, I put my hand up.
Jenn invited me to share more about who I was, what I was building, and where I wanted to go so she could put her expert PR hat on and identify where my story and message might fit. For the first time in a long time, I didn’t feel the need to explain everything I had ever done. I introduced myself simply as a speaker and thought leader with one message: I Dare Ya to Do the Things That Light You Up. I shared that my work is about reigniting energy, courage, and possibility in people and organizations, and that I wanted to focus on speaking, thought leadership, and opportunities like Wellness Wednesday on Global TV.
Jenn immediately got to work. She suggested publications, podcasts, television segments, and audiences that aligned perfectly with what I had shared. It felt like magic. I even published the article she suggested later that day.
What struck me most wasn’t the PR strategy, even though it was brilliant. It was the clarity.
It got me thinking about how often we stay in a perpetual spiral of almost choosing. We create more services, more offers, more ideas, and more backup plans because somewhere along the way we convince ourselves that keeping every option open will eventually get us where we want to go.
Maybe it does.
But rarely in a bold way.
Here’s the funny part. If you know me, you know I’m the queen of having a lot of ideas. I’m a speaker, a producer, a host, a creative director, a storyteller, a facilitator, and an entrepreneur. I’ve spent more than twenty years working in media, television, radio, video production, and storytelling. I’ve had the privilege of producing award-winning projects and interviewing thousands of business owners, leaders, and entrepreneurs.
Looking back, I realize something
I wasn’t scattered.
I was gathering.
Every experience taught me something. Every conversation pointed me toward the same idea: helping people reconnect with what lights them up and giving them permission to share it with the world.
Most people don’t struggle because they don’t have a story. They struggle because they don’t believe it’s enough. Or maybe, even deeper than that, we don’t believe we’re allowed to take up that much space—to be that bright, to shine that loudly—because of all the fear, judgment, and self-talk that comes with being fully seen.
I recently read Jess Robson’s guest post about regulating the nervous system, and I couldn’t agree more. I think that’s how we actually sustain being our brightest, most magnificent selves instead of constantly shrinking back into safety. But before we can regulate being visible, we have to know what we’re actually saying yes to.
What lights you up?
To really know what you want, what you desire, and what you’re willing to declare, you have to be willing to listen. Not to everyone else. To yourself.
What truly lights you up? What makes you feel most alive? What scares you and excites you at the same time? What makes you lose track of time? What makes you think, “YES. This is me.”
I think we spend so much time trying to figure out what our message should be that we forget to pay attention to what keeps calling us. Your message isn’t something you manufacture. It’s something you uncover. It lives in the conversations you can’t stop having, the ideas you keep coming back to, the work that makes you lose track of time, and the experiences that changed you.
What lights you up eventually becomes what you stand for. And what you stand for becomes the foundation of your message.
In my memoir, Free Spirit, I share a life that has been anything but straight and narrow. It’s been a full spectrum of awesome experiences, unexpected turns, wild adventures, and creative detours, and honestly, I wouldn’t have it any other way.
Maybe you’re in that season too, where you want to try everything, push every boundary, and prove what’s possible. Beautiful. Nothing is wrong with that season. I lived there for more than twenty years.
But lately I’ve realized I’ve entered what I lovingly call my “I don’t need to prove a thing” era. I’m ready to let go of the things that made me feel safe and cozy and fully commit to the work that lights me up the most.
Here’s My Invitation
Keep following what lights you up. Trust that you’re gathering, not wandering. Pay attention to the thread that keeps showing up. Have the courage to stand for it. And when you’re ready, declare where you want it to take you.
Because once I got clear on what I stood for and where I wanted to go, Jenn didn’t have to guess.
She could amplify it.
Before you invest in PR, ask yourself this:
- Is this the message I could stand behind?
- Could I build a foundation on it?
- If this was all I ever had to say, would I still care?
- Is this the work that genuinely lights me up?
If you can answer yes to those questions, you’ve already done the hardest part.
Now it’s simply time to let the world hear it.
Jenn and I are creating an intimate Media & PR Day for purpose-driven leaders who are ready to clarify their message, strengthen their presentation skills, refine their keynote or brand story, and identify media opportunities that align with who they are and where they’re headed. You’ll also leave with professional video content that helps you show up with confidence when those opportunities arrive.
Because visibility isn’t about becoming someone else.
It’s about becoming more fully yourself—and making sure the right people get to hear it.
The most powerful PR strategy isn’t pretending to be someone else.
It’s having the courage to clearly declare who you already are and where you’re going.
Join Us!
If this conversation resonates with you, Jenn and I would love to invite you to continue it with us on July 14 at 11am
Join us for Be Seen: Share Your Story & Build Visibility Beyond Social Media, a practical and inspiring virtual session for entrepreneurs, professionals, creatives, and leaders who are ready to clarify their message, uncover compelling story angles, and build visibility in a way that feels authentic and aligned.
We’ll explore how to communicate your value with confidence, identify meaningful media and partnership opportunities, and share your story so the right people can find you.
Because visibility isn’t about becoming someone else.
It’s about becoming more fully yourself and making sure the right people get to hear it.
Tickets are $11.
Register here.
